Discover Cyprus — YouTube Channel
How we built a full-service YouTube channel for a Cyprus real estate brand and grew it to 1.8M+ views, 198K watch hours, 12.9M impressions and 12.9K subscribers.
- Client
- Iavita Invest
- Category
- YouTube
- Year
- 2023
- What we did
- YouTube Strategy, Research & Scriptwriting, Full-Cycle Production, Filming, Editing, Thumbnails & Packaging, Publishing & Channel Management
The brief
Buying property abroad is a major decision. People need time, useful information and trust before they contact an agent. Iavita Invest needed more than separate advertising videos. The goal was to build a long-term YouTube channel for people interested in life, relocation, investment and property in Cyprus.
The idea
We built the channel from the ground up around Andrey Iavita’s experience of living and working in Cyprus. The content answers the questions people ask before moving or buying property: where to live, how different cities compare, what relocation involves and how the real estate market works. Our team manages the full process: content strategy, topic research, scripts, planning, filming, editing, thumbnails, publishing and channel development. This keeps every episode useful for the audience and connected to the brand’s business.
The result
The channel generated more than 1.8 million views, almost 198,000 watch hours and 12.9 million impressions. It gained 12,900 new subscribers. Around 875,000 views came during the latest 12-month period. Major Cyprus episodes reached between 50,000 and 188,000 views. The channel has continued to attract viewers since November 2023. For Iavita Invest, YouTube became a long-term media asset. It reaches people while they are learning about Cyprus, planning a move, comparing locations or considering a property purchase. In a high-value market with a long decision cycle, this consistent content helps the brand build familiarity and trust before a sales conversation begins.
Stills
