United Rescue Cyprus
A multilingual launch campaign introducing United Rescue Cyprus through short targeted videos and a clear promotional film in English, Greek and Russian.
- Client
- United Rescue Cyprus
- Category
- Short content
- Year
- 2025
- What we did
- Launch Campaign, Multilingual Content, Short-form Video, Promo Film, Editing, Social Media Ads
The brief
United Rescue Cyprus is a volunteer-based emergency medical initiative created to improve response times across the island. Its network of trained volunteers uses technology and medical equipment to provide early assistance while an ambulance is on the way. The organisation needed a launch campaign that could explain this idea clearly to Cyprus’s different language communities.
The idea
We built the campaign around one simple message: in an emergency, the first few minutes matter. The content explained who the volunteers are, how the system works and why faster assistance can save lives. One clear story was adapted into English, Greek and Russian so every version felt natural for its audience.
The result
We delivered a multilingual package for the launch campaign: short videos for targeted advertising and social media, together with a main promotional film explaining the organisation’s work in Cyprus. The result was a consistent set of campaign materials ready to introduce United Rescue Cyprus to different audiences across the island.
Stills
